Construct a framework to enhance how your business is perceived by all audiences

Q: How does employer branding help organisations?

Employer branding has become increasingly important in the hiring process, as it helps organisations to differentiate themselves from competitors and stand out to potential candidates. It can also help to attract top talent, reduce employee turnover, and ensure a positive company culture.

Q: Do you have experience in delivering successful employer branding campaigns?

At Mosaic Workhouse, we have a team of experienced facilitators who have delivered successful employer branding campaigns for our clients. We understand the importance of employer branding and work with you to ensure that your organisation's EVP is accurately represented across all channels and tailored to your company culture.

Q: Why is employer branding important?

Employer branding constitutes a vital component of any effective recruitment strategy. It plays a vital role in cultivating a robust employer brand, setting your organisation apart from the competition, and attracting top-tier talent amidst a competitive job market.

Strategically craft the process of communicating your organisation's identity, company values, corporate culture, and reputation as an employer.

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What is employer branding?

Employer branding is a process in which businesses actively shape their public image as employers to appeal to potential employees. It involves crafting a unique identity that reflects the organisation's values, mission, and culture. Employers can improve their branding strategy by communicating their EVP (Employer Value Proposition) clearly through all channels, providing a positive candidate experience, encouraging employee advocacy, and gathering feedback and insights.

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Why is employer branding important?

An employer branding strategy is important as you are able to construct how your business is perceived by all audiences. You can benefit from creating a distinct and appealing image and perception of your company to attract, engage, and retain ideal candidates.

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Why is employer branding important?

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Mosaic Workhouse can craft a successful employer branding strategy suited to your organisation

Not only does crafting a thorough employer branding strategy help you gain valuable employees, but it also fosters current employee satisfaction, has a positive impact on employee retention rates, and reduces employee turnover.

A bespoke employer branding strategy promotes:

Improved customer experience
Improves the employee journey and attracts potential candidates
Creates a high-performing team
Reduces employee turnover rates
Creates a positive image of your business
Maximises achievement of business objectives

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We can show you how to improve employer branding and gain a competitive advantage

Implementing or knowing how to improve employer branding can be greatly beneficial to your organisation:

Employer branding attributes: We collaborate with you to pinpoint your unique differences compared to the competition and leverage these qualities to appear appealing to valuable potential candidates.
Promote your visual identity: We ensure that all your branding is consistent and delivers a powerful and cohesive message that represents your company culture.
Employee Value Proposition (EVP): An EVP is what an organisation gives its employees for their contributions and achievements. It includes employee benefits such as pay, work-life balance, perks, learning and company culture. A strong EVP can make an organisation more attractive and loyal to its employees, and also improve its image and reputation.
Communication through messaging: Clear communication in marketing messages through various channels, online or offline, helps attract candidates who align with your organisation's values.
Job seeker experience: Ensuring a positive and respectful experience for candidates during the recruitment process, whether they are hired or not, contributes to the reputation of your business.
Employee experience and advocacy: Encouraging current employees to actively share their current experiences online and interact with the brand can bring valuable benefits.
Feedback: Acquiring feedback can help you gain a good insight into how your brand strategy is working and gives you the opportunity to make changes if necessary and ensuring that your brand remains relevant and attractive to prospective employees in a dynamic job market.

Preparing For Change

We function in steps, communicating clearly throughout the whole process. After getting to know you, your goals, and your teams, we start by creating a change map, conducting an impact analysis, and identifying the obstacles to your transformation and carefully designing a plan to achieve lasting change

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Effective employer branding services from Mosaic Workhouse

Mosaic Workhouse specialises in crafting bespoke employer branding solutions tailored to your organisation. Our team of facilitators can help you define your organisation's EVP, create a unique brand identity, develop a fair application process and provide expert, relevant and up-to-date advice on improving experiences within your organisation. We can also assist you with implementing changes throughout your business and develop change management strategies tailored to you.

We also work with you to ensure that all your branding is aligned across all channels and consistent with the core values of your organisation to create a collaborative and engaging workplace that is highly sought by prospective employees.

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Digital graphic recording service FAQs

How does employer branding help organisations?

Do you have experience in delivering successful employer branding campaigns?

Why is employer branding important?